Slone Architects & Interior Design has been working on GM's image renovation projects across the Midwest. This transformation project lead by GM, began in 2009 and it is believed to be the brand's largest image transformation in their brand's history. By 2016, GM expects that 2,500 of its 3,000 dealerships will complete this voluntary renovation. This is a much needed makeover: 60 % of the existing dealerships when the program was launched were built before the mid 70's.
Among other requirements, the upgrades include a bright blue archway with aluminum panels on the sides, new signs, more modern interiors and lounges with free Wi-Fi. In some cases, dealers might also open cafes or salons.
The goal is to improve the customer's experience which will lead to more sales.